Corporate Core Value:
Company purpose: On the purpose of making the products that Chinese people are proud of to shock the world .
Company Mission: Rise Chinese brands to make the world like those "Made in China ” better and Chinese people will be proud of more.
Company value: On the business philosophy of quality foremost and good faith ,adhere to the criterion of value of customer orientation, advocate innovative,cooperative and efficient enterprise spirit of innovation ,cooperation and efficiency on the basic of performance orientation and establish the price allocation principles of co-operation and sharing .
Enterprise employing philosophy:
Human Resources Value: Talents are the success for enterprises and enterprises lead the talents to succeed . A common danger produces unity and achieves goals. High income,a good career ,passion and enthusiasm and a good atmosphere keep the talents retained .
Selection criteria: People who have both ability and political integrity with  moral character  will  be selected
Employing principles: adhere to the principle of people orientation, talent training and management of human, , concentrate on the growth of each partner with good respect , care and promotion .
Staff appraisal standards: moral character,capacity and performance . performance priority, taking  the attitude and ability into account   .
The staff quality basic requirements: Integrity, contemplation, studious, motivated.
Employees' pursue: To keep strong body and mind ,to sharpen willpower, to stimulate the potential ,to establish a correct value system, thinking and behavior patterns and to create a brilliant career and a healthy hearty life.   
Action ways: Full control, stage assessment, concentrate on both the result and the process.   
Action style: Do care and delivery to be perfect . no prevarication, procrastination or opportunism .   
Company management philosophy: Use the appropriate people to the appropriate location, use the appropriate way at the appropriate time, do the right thing to completely finished it . To establish automatic success mechanism for employees and enterprise.   
Staff professional ethics: Dedication, loyalty, initiative, responsibility, honesty, diligence.
Business philosophy:    

Business philosophy: Quality-based, customer orientation, teamwork, sustainable management, customer first, honesty, seeking common development .

Quality Policy: Quality first, costs reduction continuous improvement and practical innovation.